A diverse, energetic summer festival in the leafy Cavan drumlins required a new identity and a range of printed collateral designed. The brief suggested a playful, yet sophisticated approach was expected. Various categories of entertainment (drama, music, art) within the festival's week-long line-up required sub-treatments to differentiate between them. However, a strongly identifiable colour palette and the playful elements of butterflies and curling ferns remained ever-present in the festival's marketing materials.